We have a very pragmatic approach to business planning which centres around:
- An in-depth assessment of the business in its current position. Here, we are seeking to clearly define both the strengths of the business that can be developed and enhanced and the weaknesses that represent constraints to growth
- Careful analysis of the market conditions which are impacting / likely to impact on the business, either now or in the future. What we are seeking to identify here are market changes that may present either an opportunity or a threat to the business
- The establishment of a clear vision for the business, incorporating explicitly defined and measurable developmental objectives for the next 3 - 4 years
- The development of clearly defined strategies that aim to ensure the realisation of the Company's growth objectives
Our explicit aim during any strategy development process is to ensure that we develop a strategy which maps out clearly the proposed direction of the business in order that the owner-manager / senior management team can harness resources and focus on achieving results. We therefore want to ensure that the strategy developed serves as a working document to guide the efforts of the business during the implementation phase.