Mobile first is increasingly our mantra, with smartphones and tablets combined now accounting for 60% of all online traffic (Small Biz Trends 2014). Businesses can no longer neglect their mobile visitors, who are a large proportion of their website traffic.
Mobile is therefore changing consumers’ behaviour - 85% of B2B customers search the web before making a purchasing decision. It takes ONLY 50 milliseconds to form their opinion about your website and a colossal 94% of first impressions are design-related!
‘Go mobile or go home’ is therefore the takeaway message from Google HQ’s February 2016 announcement that the search algorithm is now enhanced to favour mobile responsive websites.
What does this mean for your business?
If your website isn’t mobile friendly and responsive, says John Mueller, Webmaster Trends Analyst at Google, you’ll fall behind in the search rankings, no matter how great your business’ content and existing SEO strategy is.
We deliver websites that work - get a quote today by contacting our Full Digital team.
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